AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Ultracasual iOS Games in the UK
Discover the Q1 2021 trends for the top ultracasual iOS games in the United Kingdom. Sensor Tower's latest data reveals download and user engagement metrics.
The ultracasual gaming scene on iOS in the United Kingdom has seen varied performances among the top contenders in the first quarter of 2021. Sensor Tower provides a detailed look at these trends, offering insights into the downloads and user engagement for these popular titles.
Jelly Dye：Satisfying ASMR Game by AI Games FZ saw a significant upward trend in downloads, starting with 280K in the first week of January and peaking at 83M in mid-February. The game's weekly active users mirrored this trend, starting at 232K and reaching a high of 132M in the same period. Revenue for Jelly Dye began at $0 but saw a gradual increase, with the game earning $311K by the end of March.
Another title from AI Games FZ, Perfect Wax 3D: ASMR Makeover, experienced a peak in downloads at the end of January with 47M, although this figure saw a decline to 5.6M by the end of March. Weekly active users followed a similar pattern, with a high of 51M in January, dropping to 8.7M by the end of the quarter.
Crazy Labs' Acrylic Nails! began the quarter with strong download numbers at 66M, but this figure gradually decreased to 13M by the end of March. The weekly active users also saw a decline from 139M to 48M during the same period, reflecting the game's decreasing engagement.
Slime Simulator Fluid Games published by Marrisa Wei, however, had a different trajectory. The game's revenue showed consistent growth from $1.5K to $26K by the end of March. Downloads peaked at 82M in mid-February before stabilizing around 15M-18M towards the end of the quarter. The weekly active users exhibited a significant spike at 40M in mid-February but then settled to around 15M in March.
Lastly, Diamond Painting ASMR Coloring, also from Crazy Labs, showed relatively modest numbers. The game's revenue started at $0 but saw an increase to $357 by the end of March. Downloads were highest at the start of the quarter with 35M but dropped to 7.2M. Weekly active users started at 54M, with a slight decrease to 14M by the end of the quarter.
For more in-depth insights and data, Sensor Tower's platform is the go-to resource for tracking the performance of mobile applications.
